The Gear

All the Gear, Every Time You Ride!

MOTORCYCLE-SPECIFIC GEAR OFFERS BEST PROTECTION

All the gear all the time, or ATGATT, simply means wearing personal protective equipment designed for motorcycling, including a quality motorcycle helmet, every time you ride. Much of this apparel is constructed with reflective materials, so it not only helps keep you safer in the event of a crash, it could also help prevent a crash from occurring in the first place by making you more visible to other motorists.

This gear did the job it was designed to do, and the rider – and his skin and bones – is glad he was wearing a protective armored coat at the time the motorcycle collided with a deer.

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This helmet did the job it was designed to do, and the rider – and his face, head and brain – is glad he was wearing a full-face helmet at the time the motorcycle he and his wife were riding and collided with a deer.

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Covered. Comfortable. Conspicuous. Contemporary.

Riding smart with motorcycle-specific gear.Riding Smart with Motorcycle-Specific Gear

SMARTER riders are covered, comfortable, conspicuous, and contemporary. The bright- and light-colored gear and helmets are definitely NOT your father’s “colors”!

Full Protective Outer Gear

Motorcycle Helmets

HighViz