to be a model, for individuals new to the world of motorcycling and for the general public, of smart riders riding smart

to have a motorcyclist association recognized by the public for wearing quality protective gear

to be the voice of, and to represent to the public the positions of, responsible, trained, and educated motorcyclists 

to provide a medium of communication, expression, information exchange, and program implementation for motorcyclists who value research, education, and skill training related to proficient motorcycle riding and risk-reduction measures.